vape explained

Welcome to Vape Explained, which is brought to you by Nicoventures Trading Limited, a member of the BAT Group of Companies. This website is intended to provide general information about vaping. It is not operated for advertising or marketing purposes and this website does not advertise, sell, or offer promotions for products.

Young people should never use vaping or any other tobacco or nicotine product, and adults who don’t use tobacco or have quit tobacco, should not start using vaping or any other tobacco or nicotine products. The best course of action for tobacco consumers concerned about their health is to quit.

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  • Why Vape Explained?

Why Vape Explained?

Why Vape Explained?

There is a range of vaping information available online which can lead to confusion and mixed messages, making it difficult to separate fact from fiction. Brought to you by Nicoventures Trading Limited, a member of the BAT Group of Companies, Vape Explained is a source of vaping information, designed to help visitors understand key issues and make informed decisions about vaping and nicotine.

It is not operated for advertising or marketing purposes and this website does not advertise, sell, or offer promotions for products. Young people should never use vaping or any other tobacco or nicotine product, and adults who don’t use tobacco or have quit tobacco, should not start using vaping or any other tobacco or nicotine products. The best course of action for tobacco consumers concerned about their health is to quit.

About BAT

BAT is a leading, multi-category consumer goods business, established in 1902. Its purpose is to build A Better Tomorrow by reducing the health impact of the business through offering a greater choice of enjoyable and less risky products for consumers.

The company has announced a target of increasing the number of its non-combustible product consumers from 11 million to 50 million by 2030.

BAT’s Marketing Principles

As a business, it is imperative that BAT provides clear and meaningful information about the different risk profiles of products to help consumers make informed choices.

To support this, the company has a set of International Marketing Principles which provide guidance on key aspects of marketing of conventional combustible tobacco products and potentially reduced-risk products.

A fundamental requirement of these marketing principles is that marketing is aimed only at adult tobacco consumers and is not designed to engage or appeal to youth.

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