vape explained

Welcome to Vape Explained, which is brought to you by Nicoventures Trading Limited, a member of the BAT Group of Companies. This website is intended to provide general information about vaping. It is not operated for advertising or marketing purposes and this website does not advertise, sell, or offer promotions for products.

Young people should never use vaping or any other tobacco or nicotine product, and adults who don’t use tobacco or have quit tobacco, should not start using vaping or any other tobacco or nicotine products. The best course of action for tobacco consumers concerned about their health is to quit.

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  • Cookie Notice

Cookie Notice

This Cookie Notice describes the cookies that may be set when you visit our website and the purposes for which we use those cookies and any personal information collected by using them.

1. Our use of cookies

1.1Welcome to the website (Website), which is owned and operated by Nicoventures Trading Limited, a company incorporated in England and Wales (company number 06665343) whose registered office is at Globe House, 1 Water Street, London, WC2R 3LA, United Kingdom (referred to in this policy as we, us or our).
1.2This Cookies Notice describes the cookies that are automatically set and others that you may choose to set when you visit our Website and the purposes for which we use them.
1.3Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website.
1.4Some cookies work by collecting and storing some form of personal information about you, so this policy also describes the personal information we process or allow others to access when using cookies.
1.5For further information on how we use the personal information we collect about you (including information collected through our use of cookies) please see our Privacy Notice.
1.6This Cookies Policy was last updated on the date set out at the end of this policy.

2. What are cookies?

2.1A cookie is a small data file that is placed on your device to allow a website to recognise you as a unique user when you use the website, either for the duration of your visit (using a session cookie) or for repeat visits (a persistent cookie). Other similar files such as pixels and beacons work in the same way and we use the word ‘cookie’ in this Cookies Policy to refer to all technologies that collect information in this way. Cookies can also be used in emails you receive to help understand your level of engagement with them.
2.2Cookies can be ‘first party’ (which are set by us) or ‘third party’ (which are placed on your device by another website when you use our Website).
2.3Cookies are a common technology for remembering certain information about a visitor to a website. The vast majority of websites currently make use of cookies and they are commonly used for a wide range of tasks. We use the following types of cookies for the following purposes:
Browser cookies. We use cookies set via your web browser for the following purposes:
Strictly necessary cookies. These cookies are necessary for our Website to function and cannot be switched off in our systems. They include, for example, a cookie that is set for security reasons or to remember your cookie consent preferences. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences. You can set your browser to block or alert you about these cookies, but some parts of our Website will then cease to work
Functional cookies. These cookies enable our Website to provide enhanced functionality and personalised features. They may be set by us or by third party prov iders whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance / Analytics cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around our Website. All information these cookies collect is aggregated after it is collected. If you do not allow these cookies we will be unable to measure traffic to our Website and unable to monitor its performance.
Targeting / Advertising Cookies .These cookies may be set through our Website by our advertising partners. They may be used by those partners to build a profile of your interests and show you relevant adverts on other websites. They do not directly store personal information about you, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will receive less relevant advertising.
2.2.3Device data. We obtain data relating to your device, as described in our Privacy Notice, for the purposes set out in the How we use your information and our legal basis section in that notice.

3. Consenting to the use of cookies and the personal information they collect

3.1Certain cookies we use are strictly necessary for our Website to work. For example, when you visit our Website for the first time, we present you with a cookie notice and tool (Cookie Tool) requesting your consent for non-essential cookies. We have to use a cookie to remember your cookie preferences in order to comply with the law (you can see details of this cookie in the table below).
3.2When you first visit our Website, we automatically set essential cookies on your device that are strictly necessary for our Website to work. In relation to all other types of cookies we wish to use, you will be invited to consent to our use of them using our Cookie Tool. If you do not provide your consent using the Cookie Tool, we will not set these cookies on your device.
3.3If you do not provide your consent, our Website will still work but some of the enhanced and personalised features may not.
3.4If you provide your consent in respect of cookies, you will also be providing your consent for us and the relevant third parties that use those cookies to use your personal information in the ways set out in our Privacy Notice. We will only set or read the relevant cookies for the durations set out in the table below. You can withdraw your consent at any time by using the Cookie Tool to turn off/opt-out of the relevant cookies. The cookie files may remain on your device after you have opted-out of using them. Please see the How to control and delete cookies section of this policy or check your browser’s help pages to find out how to delete these files from your device.
3.5If you withdraw your consent for us to use non-essential cookies, the consent you have given us to use any personal information we collect using those cookies will also be withdrawn. Please see our Privacy Notice for further details.

4. Cookies used on our website

The table below sets out the first party and third party cookies that are set and read on your device. The legal reason (also known as the ‘lawful basis’) for using the personal information collected using the cookies is also set out in the table. To find out more about the lawful bases on which we rely to use your personal information, please see our Privacy Notice.

Some third party cookies are set by third parties that provide a service to us and who act on our behalf and on our instructions. Our Privacy Notice applies to the personal information collected using these cookies.

Other third parties are companies who use the personal information for their own business purposes and are, for the purposes of data protection law, ‘controllers’ in their own right. Whilst we provide a summary of the third party cookies for these companies in the table below, you should also check the relevant third party’s Privacy Policy using the links in that table for more information about how these cookies and the personal information they collect are used.

NameDurationFirst/Third Party & PurposeCategoryLawful basis for personal information collected by cookie
cookieBar1 YearThird Party. OneTrust (Cookie Tool service provider). After you first visit our Website and confirm your cookies preferences, this cookie remembers those preferences and ensures you do not see the same initial message until the cookie is cleared or has expiredStrictly necessaryLegal obligation
ageGate1 YearFirst Party. After you first visit our Website and confirm you are 18 years of age or over in the UK, or 21 years of age or over in the US, this cookie ensures you are not presented with the same age verification page when you next visit our Website, unless the cookie is cleared or has expired.Strictly necessaryLegal obligation
welcomeMsg1 YearFirst Party. After your first visit our Website, this cookie ensures that you are not presented with a welcome message/video when you next visit our Website.FunctionalConsent
1 monthThird Party. Google (Analytics service provider). These cookies are used to collect information about how visitors to our Website use our Website, which can help us to improve it. Types of information include the number of visitors to our Website, where visitors have come from to reach our Website and pages they have viewed on our Website. Please see the Google Analytics section below for more informationPerformance / AnalyticsConsent

5. Google Analytics

5.1Our Website uses Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies to analyse the use of our Website by you and other visitors. The information generated by the cookie about the use of our Website is usually transferred to a server of Google in the United States where it is stored. Please see our Privacy Notice for further information regarding personal information transferred overseas.
5.2We have activated internet protocol (IP) address anonymisation for Google Analytics so that your IP address is shortened in advance of transfer to Google if you are located in the United Kingdom or European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and shortened there. Google will use this information on our behalf to evaluate the use of our Website by you and other users, to compile reports on the activities on our Website and for further purposes related to the use of our Website to provide services to us.
5.3The IP address submitted by your browser to Google Analytics will not be merged with other Google data. Please see our Privacy Notice for details of the personal information that we collect from you using the Google Analytics service.

6. How to control and delete cookies

6.1You can change your cookie preferences at any time by deleting cookies using your browser and refreshing any page on our Website or by using our Cookie Tool.
6.2You may wish to visit which contains comprehensive information on how to do thison a wide variety of browsers. You will also find details on how to delete cookies from your device, as well as more general information about cookies. Please note that, as these websites are not owned or operated by us, we are not responsible for any of the content on them.
6.3In relation to Google Analytics cookies, you can also use the specific Google opt-out tool at

7. Changes

We may make changes to this Cookies Policy at any time by posting a copy of the revised policy on our Website. Any changes will take effect 7 days after the date on which we post the modified terms on our Website, whichever is the earlier.

8. Contact us

If you have any questions or concerns about cookies or your privacy when using our Website, please use our contact details in the How to contact us section of our Privacy Notice.

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