vape explained

Welcome to Vape Explained, which is brought to you by Nicoventures Trading Limited, a member of the BAT Group of Companies. This website is intended to provide general information about vaping. It is not operated for advertising or marketing purposes and this website does not advertise, sell, or offer promotions for products.

Young people should never use vaping or any other tobacco or nicotine product, and adults who don’t use tobacco or have quit tobacco, should not start using vaping or any other tobacco or nicotine products. The best course of action for tobacco consumers concerned about their health is to quit.

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  • All about vaping
  • 5 surprising vaping facts

5 surprising vaping facts

How much do you really know about vaping?

Here are five vaping facts to test your knowledge.


Vaping was officially added to the dictionary in 1999

Merriam-Webster, one of America’s most respected dictionaries, first recognised the word “vape” as a verb in 1999. This was the year that “vape” grew from being a device, to an action – to vape.


Vape was the 2014 International Word of the Year

The word vape really went mainstream in 2014, when Oxford Dictionary announced “vape” as its International Word of the Year. The accolade cemented the word into the English language, having doubled in use since the previous year. 


More than 41 million people now vape worldwide

From seven million adult vapers in 2011, to a predicted 55 million worldwide by 2021, the number of adult consumers vaping continues to increase rapidly.


Vaping has become a multi-billion-dollar industry

The global vaping market is now estimated to be worth $19.3bn (£14.4bn*) annually - up from $6.9bn (£5.2bn*) just five years ago. Within this, the United States is by far the largest individual market, followed by the United Kingdom, France and Germany.


*Currency conversion provided by Morningstar, correct at the time of publishing (December 1, 2020)


Vaping doesn’t produce smoke

Cigarette smoke and the vapour produced by a vaping device are both aerosols, but apart from looking similar when exhaled, the difference between the two is vast. Vaping does not involve the combustion of tobacco which creates many toxicants; instead an e-liquid is vapourised. This vapour aerosol has been shown to contain significantly fewer toxicants than the aerosol from a cigarette.

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